Sessions

NACCAP 2007 offers a variety of challenging and enlightening sessions. Most sessions are available to all attendees, other than those noted below. Details on this page are subject to change. Most Sessions are open to all attendees; please select the session that is the most relevant to you.

Sunday, 7:00-8:45 p.m. – Opening Session – Dr. Erik Thoennes

• Dr. Erik Thoennes loves people and teaching them the Bible. He is Associate Professor of Theology at Biola University and also serves as a pastor at Grace Evangelical Free Church in La Mirada, CA. Thoennes has a Ph.D. in Systematic Theology, as well as Master’s in Biblical Studies, Evangelism, and Philosophy. Before coming to Biola, Thoennes taught theology and evangelism at Wheaton College and Trinity Evangelical Divinity School. He is currently a Professor of Biblical and Systematic Theology at Biola University.

Sunday, 9:00-10:00 p.m. – Dessert Reception

Monday, 8:00-8:40 a.m. – Devotions – Dr. Marla Campbell

Monday, 9:00-10:15 a.m.

• “Let the Adventure Begin (Part 1): How to Tackle the Job & Get in the Game” (these sessions are geared toward new admissions counselors)
• FranklinCovey “FOCUS: Achieving your Highest Priorities”
  (Note: this is an all day session. Fee is $88 per person)*
  This all day session will provide the attendee with assorted tools to assist them manage information and time based upon the principals of FranklinCovey.
  Presenter: Mike Bechtle, Author, Professional Speaker, Former Professor, Talbot School of Theology
  *Registration is required for this session, space is limited.
  
• “Essays / Recommendations / Interviews”
  This session will assist the high school counselor with sound advice from veteran college admission officers on the importance of the college essay, the art of writing effective letters of recommendation and tips for students to enhance their interview skills realizing there are formal interviews and informal interviews with campus visits serving as informal interviews.
  Presenter: Diane Whitman, Guidance Counselor, Wesleyan Christian Academy, NC
• “Web 2.0 and Online Social Networking: Connection Challenges for Higher Education”
  An overview on connecting with Generation Y and Millennials. This important demographic group does not generally respond to traditional methodologies. We will develop a profile of the age category and review the online social networking phenomena that is being referred to as “Web 2.0” This session is a non-technical approach to a rapidly-changing environment which is critical for successful communications
  Presenter: Jim Wolfe, Principal, Brainstorm
• “What Works in Student Recruitment?”
  This presentation is aimed at those with 1-3 yrs. recruitment experience as well as for those who may train recruitment/admissions staff for higher education programs. Provides an opportunity to hear and discuss various tactics on how to “best” prepare recruitment staff with tactics and skills for optimum enrollment strategies to “close the deal” Also, provide definitive decision making information on available methods to specifically target – media, measure, and money.
  Presenter: Steve Henderson, President, Christian Consulting for Colleges and Ministries, Inc.
• “Ethics in the Workplace” (Part 1)
  Dr. Scott Rae will be presenting to the chief enrollment officers as well as middle managers. In this session, he will speak to both groups, providing tools for identifying and resolving ethical dilemmas in the workplace. Later in 2 separate sessions, he will walk though case studies that will illustrate the use of these tools. Participants will have the opportunity to extensively discuss ethical issues faced in the Admissions Office – and on the college campus – and leave with some concrete steps to resolve them.
  Presenter: Dr. Scott Rae, Professor at Talbot School of Theology
• “Welcome to the World of Numbers: Recruitment Tactics 101″
  We will be discussing: knowing the product, the “confident” recruiter, “Hero or Zero,” successful conversions, accountability and action, and sweet rewards. Also, we will explore the realities of what it means to be a “recruiter” and also address strategies that can be implemented for increased results. This session is helpful for those Graduate and Adult Learner counselors who train and also for those who have just entered the world of recruitment and are learning the culture as well as the cycles.
  Presenter: Dr. Elaine Ahumada, Dean of Off Campus Sites at California Baptist University
• “Graduate Programs and Organizational Leadership”
  This session will target the unique interaction between academic leadership and decision-making as it relates to the professional requirements of Graduate Admissions. It will provide the attendee with an understanding of academic leadership in relation to the professional world of graduate admissions. Develop tools for connecting with Academic leadership while managing the practical issues associated with Graduate Programs. Session intended for Graduate Professionals, Senior Management Professionals and all those needing assistance in connecting with upper level academic management.
  Presenter: Deana Porterfield, Vice President for Enrollment Management, Azusa Pacific University
  
• “Small School Campus Visits & Events: Discussion & Collaboration”
  Some schools do not have the same resources available as larger ones. Therefore, the hope is to conjure up ideas of how to utilize what a school does have and how to make the most of their school’s students and staff members. This can be done through new marketing ideas or extra events planned throughout the year. This seminar can potentially open the eyes of visit coordinators and/or admissions counselors who have the job of planning visits or events. We wish that each person sitting in on this session will walk away with a new excitement and passion for their school. This session is geared toward smaller schools, but larger schools are welcome to join the discussion
  Presenters: Calli Adams, Assistant Director of Undergraduate Admissions and Pre-VU Coordinator, Vanguard University
  Chris Lott, Senior Admissions Counselor, Vanguard University
  
• “iMix: Decoding the Downloaded Influences to Teen Culture”
  It seems everyday someone releases a new study about teen culture. Of course, those studies are all released to us via various media outlets—mostly because we find ourselves immersed in an electronic mélange of influences. And the teens we’re studying so carefully are the first generation to know no other type of cultural soup. The influences are many, and the mixture of those influences looks like a carefully constructed playlist on the iPod of the current teen generation. Together we’ll examine those influences and how they interact to form a truly unique experience.
  Presenter: Kent Koteskey, Executive Pastor, Emmanuel Community Church, IN
• “From the Mouth of Homeschoolers: A Forum with Students & the Parents Who Guided Their Education”
  An Interactive Forum: Meet and interact with a group of local home educated high school and college students and their parents and find out their unique needs and contribution to higher education and university life. Discover the pulse of the Homeschool student and learn how we can best serve and benefit from relationships with them and their parents. This interactive session, moderated by Biola Youth Director Lydia Knopf and national speaker and author Jeanne Gowen Dennis, is designed to hopefully dispel some of the stereotypes that continue to circulate about the “awkwardness” of home schooled applicants. It will also allow for some time to hear from each other as to how we can best reach them. One such excellent opportunity is the homeschool fair that is being coordinated to take place during the NACCAP conference (June 13, 2007). This session will better prepare Admissions Representatives for this exciting recruiting event.
  Presenters: Lydia Knopf, Director of Biola Youth (former Director of Undergraduate Recruitment, Biola University), and Jeanne Gowen Dennis, National Speaker and Author of “Homeschooling High School: Planning Ahead for College Admission”
• “Building in a Bind: Practical Leadership”
  This workshop will explore a few fairly easy and practical ways supervisors can better manage and develop employees when time and resources are limited. Session intended for Middle Managers, Employee/Student Supervisors
  Presenters: Ryan Dougherty, Director of Undergraduate Admissions, George Fox University Nate McIntyre, Assistant Director for Visits and Events, George Fox University
• “The Purpose Driven Admissions Office”
  The Performa Higher Education enrollment solutions consulting team will provide an overview of opportunities they’ve identified as a result of their ongoing work with faith-based colleges and universities across the country.
  Presenters: David Mee & Associates from Performa Higher Education

Monday, 11:00-12:15p.m.

• “Let the Adventure Begin (Part 2): What Have You Gotten Yourself Into?” (these sessions are geared toward new admissions counselors)
• “Graduate Marketing & the Adult Learner”
  Rob Westervelt will tackle some of the big questions confronting anyone involved in marketing graduate programs to the adult learner. Discover who the adult learners actually are and how to effectively market your graduate programs in a way that addresses their needs.
  Presenter: Rob Westervelt, Director of Brand Management, Biola University

• “Transitioning From High School to College”
  Kathy will review the book, “The Incredible Four-Year Adventure”. College admission officers will join Kathy to discuss how they help students transition from high school to college life on their campuses.
  Presenter: Kathy Griffin, Director of College Counseling, The Stoney Brook School, NY
• “Ethics in the Workplace (Part 2)
  This is a continuation from part 1 of “Ethics in the Workplace” that was offered on Monday from 9:00-10:15am. This session is for Chief Enrollment Officers. A Part 2 session for Experienced Admissions Counselors and Middle Management will be offered with Dr. Rae on Monday from 1:30-2:45pm.
  Presenter: Dr. Scott Rae, Professor at Talbot School of Theology
• “Embracing Parents in the Recruiting Process”
  We will discuss the characteristics of Millennial parents, the best ways to connect with them, low cost solutions and specific topics that are of interest to parents as they check out your school. You’ll also hear from parents of current students and their perceptions during the college search process for their family. Session is geared toward New Admissions Counselors, experienced Admissions Counselors, High School Guidance and College Counselors, Senior Management
  Presenter: Laura Sizelove, Former Director of Parent Relations, Biola University
• “Taking the Dys Out of Dysfunctional: Developing Your Leadership & Teamwork”
  Television shows like The Simpsons, Family Guy and Married with Children have made “dysfunctional” a regular part of our North American vernacular. Unfortunately, dysfunctional behaviors enter our professional lives as well, both in how we act individually and in group settings. This session will review common areas of dysfunction in both personal leadership and teamwork settings which we all are susceptible to. The goal of this session is to equip you with the knowledge to identify areas of personal and team dysfunction and provide the tools for you to begin planning to make positive change in these areas. This session will be best suited for middle and senior level managers who oversee people on a daily basis. Less experienced staff will still benefit from this presentation as it will equip them with theory and self-assessment tools from which they can and evaluate both personal and team strengths and opportunities. This session will benefit all attendees who desire personal growth and are willing to self-analysis and evaluation.
  Presenter: Jeff Suderman
  
• “Engage or Enrage: What Message Do We Send To E-Centric Teens”
  Like it or not, we face an entire generation of teens who practically bleed technology. They’ve not known a world without Facebook, text messaging and MTV. How do we interact and connect with these young people? What message do we send to them through our sometimes less-than-masterful grasp of “their” culture? We’ll examine where we stand in a cultural response matrix and discover how we can fulfill the calling of Christ through Christian community in an e-centric age.
  Presenter: Kent Koteskey, Executive Pastor, Emmanuel Community Church, IN
• “I’m Not Mean; I’m Just Assertive: Female Leadership in Admissions”
  Have you ever wondered why so many Admissions Counselors are female but so many Directors are male? So have we. Through original research and group discussion, we will look at this current phenomena and how it affects women working in Admissions. We will also explore the ways in which women are able to develop leadership skills and find support as they pursue positions in leadership. This session is open to anyone interested in looking to research on women in higher education leadership and how these trends affect women working in Admissions. This is not meant to be a criticism of gender inequality in Admissions. Rather, we hope to facilitate discussion about these current trends, point out any concerns and look for ways to support the role of women in higher education leadership. In a field where leadership is traditionally male dominated, exploration into the role of the female leader in Admissions is overdue, especially in an event titled “Shake it Up”.
  Presenters: Alair Conner, Campus Visit Coordinator, Point Loma Nazarene University
  Shannon Hutchison, Asst Director of Admissions & Special Events Coordinator, Point Loma Nazarene University
• FranklinCovey “FOCUS: Achieving your Highest Priorities” (Continued)
  This all day session will provide the attendee with assorted tools to assist them manage information and time based upon the principals of FranklinCovey.
  Presenter: Mike Bechtle, Author, Professional Speaker, Former Professor, Talbot School of Theology
  *Registration is required for this session, space is limited.
• “Atmospherics: The Courage to Be Intentional”
  This session will focus on the all important question: How can we create an environment that is designed to have an intended effect (recruitment and retention) on a target market (prospective and current students, faculty and staff)? As one of the leading consulting firms in the country focused on private, faith-based colleges and universities (with services that include campus master planning and facility design), Performa Higher Education will lead a discussion on how admission professionals can contribute to this critical issue on their campuses.
  Presenter: Tom Gavic, President, Performa Higher Education
• Avoiding the Disastrous Campus Visit: Training the Whole Campus in Admissions Counseling Best Practices”
  This session will focus on the impact faculty and non-admissions staff can have on students during campus visits and how to increase the odds of a
  positive student experience through campus-wide training. Experienced admissions professionals will provide examples, strategies, tips and techniques for ensuring consistent campus visit experiences.
  Presenter: Ron Morris, Center for Enrollment Leadership
• “Homeschool Students and the Admissions Process”
  How does your college appeal to the homeschool student? Join teacher and author, Danielle Lee, as she presents various perspectives within the homeschool community and shares their first-hand expectations and concerns with Christian colleges. Included in her presentation, Danielle addresses current trends and alternatives facing these families, as well as several resources to aid the homeschool student’s transition to the college classroom.
  Presenter: Danielle Lee, Teacher and Author of “JumpStart Your Future”
• “In Search of Shalom (Part 1)”
  Why is 11:00 am still the most segregated hour of the week? What role does diversity play in spirituality? Why do students committed to the reconciliation journey feel so marginalized in the Christian college/university setting? The challenges of diversity in Christian Higher Education continues to be ever present in our day and age. In this session we will begin to process some basic concepts regarding how society attempts to understand diversity in our society and how can we begin to process as Christians the biblical basis of reconciliation. This session should benefit anyone seeking to enhance their personal understanding as well as to gain insights through group discussion and process.
  Presenter: Glen Kinoshita, Director of Multi-Ethnic Programs, Biola University

Monday, 1:30-2:45 p.m.

• “Reflections on a Christian University Presidency”
  At NACCAP 2007, on the eve of his retirement, Dr. Clyde Cook, Biola’s University’s longest-serving president, will share his “Reflections on the Presidency.” Cook assumed the position of the President in 1982, bringing with him experience in education, administration and missions. During his 25-year tenure, Biola has flourished, adding three new graduate schools, doubling enrollment and becoming the only evangelical school ranked as a “National University” by U.S. News & World Report.
  Presenter: Dr. Clyde Cook, President, Biola University
• “Enrollment Management 101″
  This workshop session will examine the principles of enrollment management (EM), a comprehensive process designed to weave the academic vision/mission, institutional characteristics, processes and procedures together with the student decision process to form effective strategies to achieve and maintain the optimum recruitment, retention, and graduation of students. The workshop is designed particularly for enrollment staff with 3 to 5 years of experience in admissions and/or financial aid –or other enrollment-related areas. It will enable participants to understand how a broader understanding of EM can be particularly helpful in shaping a long-term vocational strategy in the field and make a more significant contribution in their current positions.
  Presenter: Thomas E. McWhertor, Vice President for Enrollment & External Relations, Calvin College
• FranklinCovey “FOCUS: Achieving your Highest Priorities” (Continued)
  This all day session will provide the attendee with assorted tools to assist them manage information and time based upon the principals of FranklinCovey.
  Presenter: Mike Bechtle, Author, Professional Speaker, Former Professor, Talbot School of Theology
  *Registration is required for this session, space is limited.
• “A New Economic Model for Higher Education – Online Course Exchange”
  There is a new era of cooperation on the horizon of higher education. Online Course Exchange (OCE) has launched a new economic model for access to online courses in higher education by creating an exchange system that is truly beneficial to all stakeholders involved – schools (whether undergraduate, graduate, or postgraduate) offering online courses, schools seeking to offer online courses, and students searching for more options to take online courses. Come learn about this new venture and discover how this project could benefit your school and your students. Expand your options. Accelerate your results.
  Presenter: Arnie Friesen, Ed.D. Founder and President-OnlineCourseExchange.com, Director of Admissions ACTS Seminaries of Trinity Western University
• “Ethics in the Workplace (Part 2)”
  This is the second half of session 1 (Monday, 9:00-10:15am) and is open to Experienced Admissions Counselors and Middle Managers.
  Presenter: Dr. Scott Rae, Professor at Talbot School of Theology
• “Show & Tell!””
  This session invites ALL attending high school counselors to bring something to share with the group from their personal “MO” while counseling the college bound high school student. It might include but is not limited to: special parent programs; tracking seniors; motivating the seniors; campus visits to the college; campus visits by college reps; college fairs; etc. Please bring at least 20 copies of your “SHOW AND TELL” to share the wealth of information.
  Presenter: Mark Hines, Guidance Counselor, First Baptist Academy, TX
• “Building Social Networks & Connections”
  Learn how to create and maintain relationships with people within your own institution and with other universities to develop social networks. We will discuss practical ideas to use and implement into your professional and personal life. This session is geared toward Adult Learner/Degree Completion Admissions.
  Presenter: Rina Campbell, Director of Graduate and Degree Completion, Fresno Pacific University
• “No, We Do Not Offer Tours on Thanksgiving Day: Look at Maximizing Your Campus Visits”
  Through original research and existing data, we will explore what students are looking for in their ideal campus visit and/or a preview event and how the visit process impacts a student’s final decision.
  We will be researching what a student expects in a campus visit or preview event, from arranging the visit to their reactions after their visit.
  Presenters: Alair Conner, Visit Coordinator, and Shannon Hutchison, Assistant Director and Events Coordinator at Point Loma Nazarene University
• “Homeschool Students and the Admissions Process” (Repeat Session)
  How does your college appeal to the homeschool student? Join teacher and author, Danielle Lee, as she presents various perspectives within the homeschool community and shares their first-hand expectations and concerns with Christian colleges. Included in her presentation, Danielle addresses current trends and alternatives facing these families, as well as several resources to aid the homeschool student’s transition to the college classroom.
  Presenter: Danielle Lee, Teacher and Author of JumpStart your Future
• “Whose Side Are You On? Christian Colleges Can Be the Missionary’s Greatest Ally or Biggest Stumbling Block”
  Explore and explain, and to show Christian colleges and missionaries how the both can benefit from each other. Session open to Admissions personnel in Christian higher education.
  Presenter: Steve Peifer, College Guidance Counselor, Rift Valley Academy, Kenya
• “Students Wanted: Establishing an Effective Internship Program”
  We will address recruiting, hiring, training, and managing an effective intern team. Additionally we will discuss the advantages of an internship program, how interns differ from work-study students, and ideas for implementing a program of your own. Session intended for Experienced Admissions Counselors and Middle Management
  Presenters: Tim Hoffman, Assistant Director of Undergraduate Admissions, George Fox University
  Erin Macy, Assistant Director of Undergraduate Admissions, George Fox University
• “What’s Your School Really Like – Authentic Perspective through Student Blogs”
  Technological trends have opened new possibilities to provide this perspective through online journals, or “blogs.” This presentation will cover the practical elements of how to build an effective student blogging program and the benefits of this value added tool for perspective students and families. This session is intended for Admissions Counselors & those managing the marketing/electronic communication efforts.
  Presenter: Marjie Johnsen, Sr. Admissions Counselor & E-Communications Coordinator, Azusa Pacific University
• “The Recruiting 2.0 Revolution”
  There’s been a fundamental change in the way students learn about colleges, requiring a revolutionary change in the way colleges communicate with prospects. We have entered the era of “Recruiting 2.0,” where you have to engage prospective students. Talk with them, not at them. Forego marketing speak for credible content. And you need to do all this through the technologies that today’s young people know and love best — blogs, podcasts, personalized email, text messaging. Those colleges that remain stuck in the 1.0 era — relying heavily on direct-mail campaigns, publications and other one-way communication methods — will find themselves falling behind their competitors. This session will review the tools and methods available to help schools take advantage of a new environment where prospective students are in control. Presenter: Bob Mootz, Vice President, TargetX
• “In Search of Shalom (Part 2)”
  In this session we will focus on the role white people in America play in the process of reconciliation. Among the various topics addressed will be exploring topics such as white identity, confronting white privilege, seeking to understand white culture, and ultimately building the Kingdom of God. We will watch a film addressing these various topics and then have a time of discussion. This session is for peoples of all ethnic backgrounds who desire to grow in understanding and commitment to reconciliation in the Body of Christ. Though attendance to In Search of Shalom part 1 is recommended, it is not mandatory in order to attend this session. Presenter: Glen Kinoshita, Director of Multi-Ethnic Programs, Biola University

Monday, 3:00-3:45 p.m. – Regional Meeting

• All conference attendees are encouraged to attend. Learn more about the National Christian College Fairs as well as other regional information.

Tuesday, 8:00-8:40 a.m. – Devotions – Dr. Walt Russell

Tuesday, 9:00-10:15 a.m. – Super Session

• “Faith Sustainability”
  David Kinnaman, President and Strategic leader of The Barna Research Group, will unveil the latest research on faith sustainability of students over the course of their late teenage years and 20’s.

Tuesday, 9:00-12:15 p.m. – StrengthsQuest

• You will discover your top five strengths and how to maximize those strengths by building your entire life around them. Participants will complete the StrengthsFinder Profile prior to the session, and we will spend our time in this double-length, interactive session discovering the genius of our strengths.
  Presenters: Eric Lapointe, Director of Student Leadership, Biola University
  Julie De la Ossa, Director of Academic Advising and Student Retention at Biola University
  *Participants will need to pay $25 and will receive in the mail a copy of the “Now, Discover Your Strengths” book along with an access code for taking the StrengthsFinder Profile. If they have previously taken the StrengthsFinder Profile, they do not need to pay the $25 participation fee.

Tuesday, 9:00-10:15 a.m.

• “Major Trends That Will Impact Your Ability to Recruit Students, Raise Dollars, and Market Your Institution”
  We will explore how the changing marketplace will impact colleges’ and universities’ ability to recruit students and raise dollars. Also, we will explore the majors in high demand, college-choice characteristics, and highlight recruiting and marketing strategies.
  Presenter: Dr. Robert A. Sevier, Senior Vice President, Strategy Stamats, Inc.

Tuesday, 11:00-12:15 p.m.

• Annual Business Meeting
  Open to all conference attendees.

• “Leadership Models in Higher Education” (Part 1)”
  Institutions and organizations can some times be irrational and dysfunctional. Many nuances and dynamics present within and institution can lead to tension, confusion, and even conflict. The business of reviewing institutional structures and asking tough questions related to policy requires both awareness and leadership. Leadership requires that certain people move into the chaos, awkwardness, tension and unfamiliarity produced by organizations. Leadership is vital, but what exactly is it? Would you know it if it fell in your salad? Leadership is a discipline, not something you are born with. Using proper framework of seeing interrelationships rather than things, seeing patterns of change rather than static “snapshots” can give clear vision to the aspiring leader. Part 2 will be on Wednesday, 8:15-9:15am.
  Presenter: Ben Arendt, Assistant Director, Calvin College
• “Why Choose a Christian College”
  Over the last years, Dr. Steve Henderson has been presenting data that you can use to make the case for a Christian college education. This presentation is a review and update on Steve’s definitive study that measured the difference in overall religiosity (religious service/church attendance, prayer and meditation, religious discussion, etc.) for those students who attended a Christian college versus those who did not. Now that the author’s Today’s Christian Woman (September, 2006) and Christianity Today (March, 2006) articles have been published, how can Christian colleges capitalize on the current public awareness? This discussion will include options for disseminating these findings to prospective students and their families to help in the choice process.
  Presenter: Steve Henderson, President, Christian Consulting for Colleges and Ministries, Inc.
• “What’s Next? How to Stay Culturally Relevant in an Ever Changing World”
  Session 1: Will provide an overview of current cultural trends and their relationship to our (as admissions professionals) interactions with students.
  Session 2 (Wednesday, 8:15-9:15 a.m.): We will build upon the cultural model discussed in the first session by giving participants practical tools, not only to respond to current culture, but become a predictor of culture.
  Presenters: Jackson Stava, Senior Admissions Counselor, Azusa Pacific University
  Stacie Champine, Associate Director, Azusa Pacific University
• “Another Travel Season: To Be, Or Not to Be…Motivated!”
  Valuable information, guides, and tips will be presented which will allow you to obtain the motivation needed to build upon your current Admissions experience. We look forward to sharing useful information on how to execute successful travel seasons which will directly affect the universities recruitment and enrollment. Session intended for experienced second+ year Admissions Counselors.
  Presenters: Rebecca Brummel, Senior Admissions Counselor, Cornerstone University
  Lisa VanDyke, Senior Admissions Counselor, Cornerstone University
  
• “Be Proactive: Caring for the Whole Person”
  We will discuss how to care for the whole person in practical ways. Also, how to create a plan of action to treating those around us in a healthy manner.
  Presenters: Clint Thiessen & Adrian Enns, Senior Admissions Counselors, Providence College & Theological Seminary
  
• “E-Communication: Effective Marketing Strategies via the Internet”
  We will inform admissions professionals on the effective marketing strategies via the internet. You will learn how the millennial generation’s use of the internet affects all areas of their lives. Also, you will learn how to market materials through HTML emails, and relate to your students through instant messaging programs and online blogs.
  Presenters: Aaron Mahl, Assistant Director for Admissions at Cedarville University
  LaVaughn Ricci, Admissions Counselor for Cedarville University
• “Developing an Experiential Marketing Strategy”
  We will discuss what prospective students expect from their college experience, variables that most often define the college experience, how to “map” key experiences, and options for communicating or positioning the college experience as part of the overall marketing message to prospective students, parents, and others.
  Presenter: Dr. Robert A. Sevier, Senior Vice President, Strategy Stamats, Inc.
• “Podcasts, Blogs, & Videos: Using Electronic Media to Recruit Students”
  We will address many different issues related to electronic media in student recruitment. You’ll leave this seminar with the tools and information to more fully integrate electronic media into your traditional recruiting efforts.
  Presenter: Jeff Babbitt, Associate Director of Admissions, Houghton College
• “Disappearing Students: Why Traditional Communication Strategies No Longer Work (especially with boys)”
  This session will consist of a presentation on the major changes in the way students, especially boys, respond to various recruitment communications. Data will be presented from a research project assessing student receptiveness to and utilization of various communications channels used in maintaining a recruitment dialogue with students.
  Presenter: Dwayne Smith, Enrollment Consultant at NRCCUA
• “ACT and You”
  The ACT is an assessment of college readiness that is accepted by all universities and colleges in the United States for college admissions. Come learn about the content and how best to prepare your students to take the ACT.
  

Wednesday, 8:15-9:15 a.m.

• “Leadership Models in Higher Education (Part 2)”
  Institutions and organizations can some times be irrational and dysfunctional. Many nuances and dynamics present within and institution can lead to tension, confusion, and even conflict. The business of reviewing institutional structures and asking tough questions related to policy requires both awareness and leadership. Leadership requires that certain people move into the chaos, awkwardness, tension and unfamiliarity produced by organizations. Leadership is vital, but what exactly is it? Would you know it if it fell in your salad? Leadership is a discipline, not something you are born with. Using proper framework of seeing interrelationships rather than things, seeing patterns of change rather than static “snapshots” can give clear vision to the aspiring leader.
  Presenter: Ben Arendt, Assistant Director, Calvin College
  
• “Canadian Enrollment Management Tune-Up: 10 Priorities”
  Do you have a desk that is packed with too many ideas and too little time? Ever wonder what is the most important thing to be spending your time on? This session will review ten common opportunities that I have observed as I have worked alongside Canadian schools. We will review industry best practices in areas like financial aid, communications, technology, data collection and analysis. The goal is to send you back to your school with the knowledge you need to assess your most important needs and to begin making changes. This session will be best suited for middle level managers though it will provide useful background and learning for less experienced staff and should equip senior leaders with strategic direction for their teams.
  Presenter: Jeff Suderman
  
• “What Works…What Doesn’t”
  It will provide an opportunity to develop professional relationships and will promote active discussion regarding shared concerns. Session open to Admission professionals for Graduate and Adult Learner programs.
  Presenter: Gail Ronveaux, Dean of Graduate Enrollment at California Baptist University
  
• “We’re Not Just Touring the World”
  In this session, get an in-depth look about the international tours that NACCAP and ACSI provide. Share ideas with others about recruiting international and missionary students, and learn how to participate in the international tours. This session is open to anyone who is interested in international recruiting with NACCAP.
  Presenters: Krista Meckling, NACCAP
  Carrie Stockton, Asst. Director of Undergrad Admissions (International/MK), Biola University
• “SPGP – What’s That Called Again?”
  This session is for those professionals who would like to learn more about NACCAP’s Statement of Principles of Good Practice and the spirit of fair play and ethics behind the document. We will discuss the rules and the spirit behind the rules. Learn more about the boundaries of admissions, recruiting, and financial aid. Most appropriate attendees would be New Directors or Deans of Admission and new members to NACCAP (past five years).
  Presenter: Jay Fedje, Director of Admissions, Bethel University
  
• “What’s Next? How to Stay Culturally Relevant in an Ever-Changing World” (continued from Session 1: Tuesday, 11:00-12:15 p.m.)
  We will build upon the cultural model discussed in the first session by giving participants practical tools, not only to respond to current culture, but become a predictor of culture.
  Presenters: Jackson Stava, Senior Admissions Counselor, Azusa Pacific University
  Stacie Champine, Associate Director, Azusa Pacific University
  
• “Athletic Recruitment: The Balancing Act Between Admissions & Varsity Athletics”
  This session will bring to light the in’s and out’s of walking that fine line of working with the athletic department. How schools can successfully work hand in hand with athletics and give excellent customer service to prospective athletes and parents. This population of prospective students is largely considered a “hand’s off” area to Admissions because coaches often feel that they are the only one’s that are allowed to recruit these students. I will show how Admissions and Athletics can work hand in hand to give students a great recruiting process across the board.
  Presenter: Eric Jackson, Associate Director of Admissions, Coordinator of Athletic Recruitment, Assistant Track & Field Coach, Indiana Wesleyan University
  
• “Key Issues in Transfer Student Recruitment”
  We’ll discuss some important issues related to transfer recruitment, focusing on two main topics: Articulation Agreements and Making your website transfer friendly. You will be provided with helpful information you can begin to utilize immediately in your work with transfer students. Time for group discussion will be included, so come with some ideas of your own to share!
  Presenters: Jeff Babbitt, Associate Director of Admissions, Houghton College
  Bryanna Boone, Assistant Director of Transfer Student Recruitment, Messiah College
• “We Can Help You… We Have What You Need to Keep Your Job!”
  There will be open dialog between college admission personnel and high school counselors to discuss what works with the prospective student. College admission officers and representatives are encouraged to attend this session! What high school personnel need in the field and what is perceived by high school counselors and high school student’s great opportunities vs. poor use of resources.
  Presenter: Daniel Townsley, Guidance Counselor, Legacy Christian Academy, TX
• “AdmitGold (GoldMine)”
  Isn’t it about time that you consider a way to increase the effectiveness of your staff by at least twenty-five percent or more? If it is time to consider updating to a “state-of-the-art” system, take a look at AdmitGold (C3M-GoldMine). In brief summary, GoldMine records and analyzes all of your contact information, processes all of your decision dates and missing items, integrates your entire communication process (letters, e-mail, phone, web-capture, etc.) and manages your complete calendar of future efforts scheduling follow-up actions of all types. Incomparable telecounseling support, laptop synchronization and ease of integration to other systems make this THE system to consider. A full demonstration of the product as well as discussion of costs and implementation strategies will be provided. Recommended Audience: Undergraduate directors of admissions and admissions system supervisors.
  Presenter: Steve Henderson, President, Christian Consulting for Colleges and Ministries, Inc.

Wednesday, 9:30-11:15 a.m. – Closing Session

• “Racial Reconciliation”
  As a gifted communicator with a wealth of knowledge and experience in the area of racial and ethnic reconciliation, Dr. Brenda Salter McNeil was a keynote speaker at Urbana 2006 and the 2006 CCCU Forum. She is founder of principal of Salter McNeil Associates, LLC, a reconciliation training, consulting leadership development company that serves academic, religious and civic organizations.

Wednesday, 2:30-4:00 p.m. – Homeschool College Fair